“My whole approach to painting is to make it easy and accessible.” – Annie Sloan
Annie Sloan first developed her now famous decorative paint, Chalk Paint®, over 20 years ago. When she started developing it, she wanted to create a decorative paint that was immediate and allowed her to be direct and spontaneous. She had three young boys under 7 at the time, so she had little time to decorate. She wanted a fast turn around – paint in the morning, then wax and put it back in position by the afternoon.
What’s more, she wanted to develop a paint that could go on more or less anything – old and new wood, metal, plastic, cement, bricks, etc. – all with no priming, no sanding, no preparation needed.
She also wanted the colours to be mixable without becoming dead or muddy – indeed, the way she makes colours is not the same as any other paint company.
She called her paint Chalk Paint® because of its beautiful velvety, matte finish.
What is Chalk Paint?
Chalk Paint® is Annie Sloan paint. Annie Sloan developed her now famous decorative paint, Chalk Paint®, in 1990. Back then, there was no paint available with the properties Annie was looking for, so she decided to develop her own. She came to choose the name “Chalk Paint” because it was suggestive of its very matt—almost chalky—finish.
Chalk Paint® is different. It is not simply paint with chalk added to it. It is not chalkboard paint. It is not made by adding plaster of Paris or grout or even baking soda to an existing paint. Chalk Paint® is the unique decorative paint Annie Sloan developed for furniture, floors and walls, drawing on a lifetime of research and experience in working with paint and colour. Chalk Paint® adheres to most surfaces and creates gorgeous results quickly and easily. Use it for a textured finish, a distressed finish, a smooth contemporary finish or even as a wash.
Chalk Paint® is a non-toxic, water-based paint that is lead-free, EG-free, odour-free and has very low volatile organic compounds (VOCs). There is only one Chalk Paint® but it offers endless possibilities
Who is Annie Sloan?
By leading the decorative painting revolution over the last 20 years, Annie Sloan has become perhaps the world’s most respected expert in decorative paint, colours, and techniques. Alongside her unique and versatile decorative paint, Chalk Paint®, Annie has inspired generations with her accessible, lively, and creative approach to getting great results.
Annie’s fine art background and contagious enthusiasm for decorative painting has motivated both home painters and experienced professionals and unlocked countless creative potentials. She has travelled Europe, North America and Australasia sharing her love for paint and colour, and teaching her techniques for home decoration, through sold-out lecture tours and intimate workshops. She has also published over 20 books on decorative painting, selling more than 2 million worldwide.
The Annie Sloan range is synonymous with excellent results that are easy and fun to achieve. Her products are exclusively available through Annie’s network of independent Stockists who are located all over the world.